DATOS: Where Quality Research Meets Affordability

Research need not be difficult, hassle, and costly. In fact, it could be the exact opposite. DATOS Research and Consultancy Services offers just everything about research at a price that you won’t turn down. However, with affordability, a person can be assured that the research is legitimate, accurate, and correct. How? Let’s take a look at some of the strategic alliances that DATOS currently is in league with.

With legitimacy issues cleared, DATOS Research and Consultancy Services is a service provider that aims to deliver quality research and consultancy to micro, small and medium enterprises (MSMEs) from start-up to business development; from market evaluation to marketing implementation to help business achieve its full potential.

                But wait, there’s more! DATOS aims to provide assistance to MBA and DBA students in tedious and time-consuming research legworks such as data collection, analysis and interpretation through survey and survey analysis. This makes DATOS an all-around research friend.

                Most entrepreneurs fail to understand the importance of business research. What is the effect of this? It limited the average lifespan of a business to 1 to 3 years only. So many efforts, and money wasted just because of the failure to invest in a research service.

                With DATOS, you are given the chance to maximize the opportunities that come your way while minimizing the risks. All these while communicating with your market.

Some Methods of Data Collection

             

 Local and foreign investors are starting to consider Philippines as a prospective place to start a venture because of the country’s economic growth. But not all the people who decided to capitalized for a certain business model or enterprise became successful and/or achieves their long-term goals. One of the main reasons of corporate downfall is the weak business foundation that reflects non-prioritized initial studies and researches before having vital decision-making with regards to product development, business matching, marketing campaign implementation, and the likes.

                Research is research. Research will always be an important part of the success, of the victory, of the triumph, and of the accomplishment. There are times that even a simple action requires a narrow research and study to come up with data and information that will ensure that a particular action is on the right track and in line with company’s objectives. And with this, data collection is always part of a more complex and multifaceted process of research.

                One of the most important types of data collection that can elicit reliable and significant information for any business is a field research or fieldwork. Field research involves a range of well-defined, although variable, methods: informal interviews, direct observation, and participation in the life of the group, collective discussions, and types of analyses.

Here are some of the most common and relevant data collection methods and fieldworks.

1. Desk Research- This is one of the most widely used type of data gathering method, since the information are already provided in existing sources such as company records, published government reports, and information in newspapers, magazines, and on the internet.
2. Survey- This method is not easy as the desk research but it is known as an effective technique to elicit feedback and quantitative information about items in a population
3. Polls-In here, several people are asked a question or series of questions to be able to determine relevant information that can only be extracted through the respondents’ answers.
4. Location Hunt- Basically, this type of research will help those entrepreneurs to assess prospective locations where they can place their physical store. This research is essential in a sense that it will increase the chance that a particular business is in the right place where they can reach the right market.
5. Traffic Counting- Since a heavy foot traffic can translate to a more visible store and better exposure, there is also a type of research designated to determine the number of people who are roaming within a particular place that can serve as target market of a particular enterprise and business.
6. Database Collection-Databases are created to operate large quantities of information by inputting, storing, retrieving, and managing that information. Databases are set up so that one set of software programs provides all users with access to all the data. With this, it will be easier to proprietors and businessmen to determine relevant information of their market that will help them to reach them in an easier way.

Top 5 Reasons why you should do research for your business NOW

                In the age where search engines are just a click away, people can easily gain access to a massive repository of data which tends to overwhelm customers as well as businessmen.

                However, businessmen underestimate the importance of quality research in gaining competitive advantage and in gaining progress as well. Thus, the following are the top five reasons why businessmen should invest in a quality research NOW.

1.) UNDERSTANDING CUSTOMER'S NEEDS

                Research allows businesses to understand its customer's needs better. Why? Research simply provides you the correct statistics, facts, and figures which gives you a general idea about your market.

                What if you can enter the mind of your market to learn all that it wants? Impossible? No, it's not. You can do just that. It's called RESEARCH.

2.) KNOWING YOUR PRODUCT

                Research gives you, the businessman, the result whether your product or your service that is offered has a potential for profitability when out in the marketplace. To cut things short, research saves you from failed attempts at product offerings and this translates to saved time, money and effort.

3.) UNDERSTANDING YOUR COMPETITION

                In addition to knowing your market, research allows you to know and track the moves that your competitors in the market make. By executing a proper market research, you could identify your competitor's pricing and promotion schemes not mentioning the fact that you could know where your company is positioned against them.

                Research is your intelligence and this allows you to make your corresponding counter business moves.

4.) KNOWING YOUR MARKET

                Research allows you to spot opportunities by knowing properly who your market is, what their needs are, how they behave to different promotions and strategies, and when and where they buy. If you successfully identified your target market, you could then offer the right product or service.

                Research also shows you other profitable markets.

5.) KNOWING HOW TO MARKET AND ADVERTISE

                Research helps business owners in knowing how to convince people in buying your products. Research also teaches you how to reach them properly. If knowing the trick to properly selling and advertise your product to your market is not good enough reason to do research, then I don't know what will.